Product designer.
Global adventurer.
Recovering magician.
11 years building design systems and products that make technology work for people — not the other way around.
I'm Leo, a Product Designer who loves building design systems and designing innovative, impactful products with my 11 years of professional UI and UX experience. My time working in Customer Support, QA, and Front End Development gives me a more informed perspective as a designer. Currently, I'm designing and building the design system for PMG's proprietary software Alli — used by Fortune 500 companies like Apple, Nike, and BMW in their global advertising.
A former career as a magician, and psychology courses in university, gives me a deep understanding of how humans think and perceive. I'm passionate about using design to make technology work for people. People should not be working for technology.
Throughout my life, I've lived in several countries including the USA, Australia, Italy, Portugal, United Kingdom, and Croatia. I spent a semester as an exchange student at Victoria University in Melbourne during my undergrad and a year as a digital nomad, post-university, in Western Europe. Traveling helps me grow as a person and as a global citizen. If I'm not pushing my boundaries I'm not growing.
Humanity continues to face many challenges in 2026. Technology should empower us to solve the BIG problems — not get in our way with a thousand small problems. Let's work together to build more delightful and intuitive digital products so we can all live happier, healthier, and more fulfilling lives!

4,000+ components
Workflow Optimizer
Analytical Thinker
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2026 – PresentLead Product DesignerPMG
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2024 – 2025Lead Product DesignerNew York State Design System
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2020 – 2023Senior UI/UX DesignerDaupler
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2017 – 2020UI/UX DesignerUniversityTickets
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2014 – 2017Jr UI/UX DesignerUniversityTickets
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2013 – 2014Customer Support & QAUniversityTickets
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2009 – 2013B.S. in MarketingUniversity
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2005 – 2009Local MagicianSelf-employed
Founder, International Council for User Experience
Founding ICUX to advance professional standards in UX, beginning with a Designer Oath and a stronger culture of responsibility to users, organizations, and society.
Visit ICUXBest Product Designer in USA
Achieved the top ranking in the USA for Product Designers on Uxcel.com's designer rankings leaderboard.
View RankingsADPList Mentor
Mentoring designers through ADPList with portfolio reviews, career guidance, and practical coaching that helps more people grow into stronger UX practitioners.
View MentorshipArticle Featured in Sidebar
My Medium case study discussing 3 major pain points in Amazon's Kindle eBook app was featured in the popular design blog and newsletter Sidebar.
Read ArticleStudent Guest Lecturer
Invited by a professor to teach a first-year business class as a guest lecturer on presentation design and delivery at SUNY New Paltz.