College and university students, their parents, university faculty/staff, and people in the local community want to attend events on campus.
All of these users want the modern convenience of purchasing their tickets online. The students in particular expect to be able to purchase tickets on their phones and tablets with an experience that is of the same quality as on desktop.
The system had to be useable by almost anyone as it was used be people of all ages (students, parents, seniors). The only people we didn’t have to design for were people under the age of about 17.
The technology we work with and build can have a huge impact on the lives of our users. Our software is used by people before and during university commencements, a major life event. We need to make sure they don’t have a bad experience at this important event because of our software.
Students who are busy moving around between classes, studying, attending events on and off campus, holding jobs, getting exercise, and eating meals don’t have time to struggle through a poor mobile experience. They’ll give up and use the desktop site if they find time, or more likely, they’ll just purchase in person at the day of the event. This causes long lines and a poor customer experience.